It’s funny how often businesses get caught up in their head when it comes to developing a pricing strategy. Often times, price truly isn’t the deciding factor. In fact, there are 11 things that rank higher than price when customers are surveyed. Are you addressing these issues when you’re prospecting or implementing your lead nurturing strategy? 7 Things Customers Care About This post isn’t ground breaking but these are things people often forget about when it comes to “closing the sale”. This isn’t really about positioning, or sales tactics, this is about some simple things your customers and potential customers
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